We’re beyond happy to see how environmentally conscious the Welly Fam is, because the most common question we get asked is why we use plastic as a packaging material for our gummies.
Well, here’s the answer: India’s climate!
Our gummies are individually wrapped in plastic so as to prevent them from sticking together when it’s really hot outside. This decision was essentially a mandate because all other kinds of packaging materials fell short when it came to delivering a delicious, chewy vitamin gummy in perfect condition.
If you’ve ever tried any of our products, you know that they come in awesome and fun tin boxes! Why?
According to the Food Packaging Forum, tin is the most preferable choice for coating food cans because of its anti-corrosion properties. Unlike Zinc and other reactive metals, tin doesn't react with the acids produced by food naturally. It is also malleable, lightweight and recyclable.
Well, now you know — sustainability is at the heart of all core values at Welly, and we’re doing everything we can to leave zero carbon footprint on the planet!
We already use eco-friendly fabrics and employ sustainable manufacturing practices to significantly reduce our CO2 emissions. But it’ll take some time to reduce our emissions all the way to net-zero, there are still emissions that are unavoidable. This is where carbon offsets come in.
We’re tackling these unavoidable emissions by investing in offset projects such as renewable energy, forest conservation and energy efficiency. These projects prevent future carbon emissions and remove existing CO2 from the atmosphere.
What are these projects and how do we pick them out?
We worked with SimpliZero to calculate the CO2 emissions from each stage of our packaging’s supply chain. This enabled us to measure the carbon footprint for each of our packaging types and find the best-suited carbon offset projects.
Our approach for carbon neutrality is to offset our carbon footprint along our supply chain and have a mix of Renewable Energy and Community projects. We worked with Green Story to handpick projects based on their type, location, and benefits. Each project supports multiple UN sustainable development goals in addition to offsetting CO2.
We’re currently working with three projects:
About the project
A solar energy project in Rajasthan that generates clean and renewable electricity. It is composed of 3 power plants, with a total installed capacity of 400 Megawatts.
How it works
- Project developer funds and installs solar panels, a renewable energy source that generates electricity.
- The electricity is sold to the state energy grid, displacing the need for energy generated by coal fired thermal power sources.
- Greenhouse gases are reduced, the grid becomes cleaner, and offsets are sold to continue developing the project and supporting the community.
This project has 6,79,121 kg Carbon offset and 34,314 Supporters, is Gold Standard verified and supports UN SDGs 7, 8 and 13.
About the project
This is a 6 Megawatt solar power project in Kolanupaka, Telangana. The project has demonstrated the viability of grid connected solar farms to support improved air quality, energy security, improved local livelihoods and sustainable renewable energy industry development in the southern region of India.
How it works
- The project developer funds the installation of a power plant that runs off of solar photovoltaic technology.
- The development of the facility creates jobs for local community members to help install the infrastructure and to maintain the powerplant
- The electricity generated from the powerplant is used to replace the electricity that had been supplying the grid, generated from fossil fuels. This reduces associated carbon emissions.
- The project developer uses their connections within the community to fund initiatives that support local schools and health centre
This project has 7,659 carbon offset and 3,963 supporters, it’s verified by Gold Standard and supports UN SDGs 7, 8 and 13.
3. Poultry Powered Renewable Energy
About the project
Poultry litter is taken and used to feed renewable electricity back to the Southern Regional Electricity Grid of India, displacing the need for electricity sourced from thermal power plants.
How it works
- Project developer funds the infrastructure for the project, hiring and training local community members
- The generator burns the poultry litter and biomass waste from local farms, generating renewable electricity for the local power grid, displacing the need for fossil fuel generated electricity
- The project creates better sanitary conditions for the community and promotes the growth of the local renewable energy industry
This project has 42,941 carbon offset and 3,781 supporters, is Gold Standard verified and supports UN SDGs 3, 7 and 8.
Welly’s total impact is currently at over 4,000 tonnes of offset. What a proud moment for us and our Welly Fam!
Fighting climate change is a big goal, we’re celebrating progress every step of the way.
Join us in this daily celebration with our vitamin gummies!
